• Presented by creativity and innovation expert Deborah Kneeshaw

Designers are trained innovators. This session explores the designer’s creative mindset and is in essence about being creative and having ideas the way designers do.

You will get real insight into the methodology designers use to invent new products, improve systems and services and develop winning policies.

As a soloist herself, Deborah will also address issues around creativity that solo business owners face, and discuss strategies to stay inspired and collaborate creatively with others.

In this session, you will:

• Learn about the shift from the Information Age to the Conceptual Age and discover why creativity and design thinking will be key drivers in the economy of the 21st century.
• Be encouraged to think about the future and your role in it.
• Be inspired to think about creativity and your own creative potential.
• Be introduced to tools which will help you develop a creative mindset.
• Discover an exciting new and successful innovation model.
• Be let in on the “secrets” of designers - how they have great ideas and achieve creative thinking.
• Be entertained with a fun, playful, interactive and hands-on approach.

You will gain the inspiration you need to think in fresh and inventive ways about your solo business.

Robert Gerrish caught up with Deborah recently to discuss some straightforward steps to develop and nurture creativity:

Back to sessions overview